India Design ID brought thousands of architects and design enthusiasts under one roof, and our pavilion was built around a single idea — show, do not tell.
Visitors watched our applicators trowel Cemento across a working sample wall, polish Tadelakt by hand to a soft sheen, and apply Venetian Facade with a final lime polish.
The pavilion also featured an installation showing the same finish in three different lights — daylight, warm tungsten and cool ambient — a reminder that decorative surfaces are inseparable from the lighting they live under.
